It is often thought that major social media platforms are primarily used by major brands with huge marketing budgets. The truth is, smaller and medium businesses can also use this to their advantage. By using apps such as TikTok, brands are now able to reach more potential customers than ever before. Still, reaching some people […]
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TikTok Lead Generation ads: Ultimate guide
As life goes slowly back to normal, TikTok still remains a part of the everyday life of many users that fell in love with the app during the curfews and quarantines. But, while the never-ending buzz around the platform goes with us in the new post-pandemic world, business marketers still are skeptical about so much […]
Why your TikTok ads keep getting rejected, and how to fix them?
Combining all the features and mechanics of other social media apps with a unique way for users to express their creativity TikTok managed to, and still does, win the hearts of millions around the world! Because of its vibrant, innovative nature, TikTok has brought a complete shift in advertising approach compared to traditional digital marketing. […]
Why is Facebook’s Conversion API required for your business?
As the data becomes one of the most valuable currencies of the modern world, it doesn’t come as a surprise when marketers are wondering how the latest iOS 14 updates affect their businesses and activities. More importantly, what comes next in the future? Everybody knows how important Facebook Ads are for the marketing efforts of […]
Instagram vs TikTok: Which is better for your brand?
Not all advertising campaigns are made the same, as the ultimate goals can range from increasing the overall revenue, improving the brand recognition to gathering as many fresh leads that can become new clients as possible. Due to those reasons, it should come as no surprise that marketing experts are constantly searching for new platforms […]
How the Apple iOS 14 privacy update will impact Facebook advertising?
If you haven’t heard of it yet, the Apple iOS 14 update is the major topic in the world of digital marketing right now! The roll-out of the new system is making a fuss mostly because of the impact on ad targeting and most of the marketers and platforms are buckling up for big changes […]
Best practices for brands to create killer content for TikTok
With the young and engaging global user base it possesses, TikTok presents one of the best social media platforms for marketing. Some of the biggest brands in the world, including companies like McDonalds, Walmart, Mercedes-Benz and the Washington post have already figured this out, as they posted more than 12,000 videos thus far. These are […]
5 important facts about TikTok advertising!
The main goal of all marketing experts is to find a viable platform for product placement that offers the most rewards with minimal risk factors. That is why we always try to keep one eye open for the latest trends, and it’s safe to say that by now, everyone realizes that TikTok is the next […]
3 reasons to include TikTok in your B2B social media strategy!
With the average age of TikTok users constantly shifting upwards and trending towards older audiences, it seems that now is as good time as ever for businesses to use this platform’s marketing potential. We have witnessed many successful examples of brands that were able to create a strong online presence on TikTok already, so what […]
How Apple’s iOS 14 will impact TikTok?
Back in June 2020, during its annual Worldwide Developers Conference, Apple traditionally announced changes coming up to its products and operating systems, like they usually do. Somewhere between fancy UI upgrades and new emojis, Apple shared a set of privacy control measures affecting both users and marketers in a significant way. This change meant that […]