Back in June 2020, during its annual Worldwide Developers Conference, Apple traditionally announced changes coming up to its products and operating systems, like they usually do. Somewhere between fancy UI upgrades and new emojis, Apple shared a set of privacy control measures affecting both users and marketers in a significant way. This change meant that […]
With a record-breaking 315 million new users during the single quarter, TikTok managed to make a breakthrough from being a new, weird app for teens into a mainstream! The never-seen-before take-off was soon followed by many brands joining the TikTok club with an idea to reach their audience on the hottest platform at the moment. […]
The infamous 2020 has been TikTok’s year. After titles of the most downloaded app in the past year and 2 billion downloads worldwide, the short-video sharing platform is on track for reaching 1.2 billion active users by the end of 2021. The pandemic that has made last year so notorious was a key factor in […]
