TikTok Shop Trends for 2024

Did you know that, according to studies, in February 2024 TikTok Shop generated more than 2/3 of total social shopping GMV? The landscape of social commerce is undergoing a dramatic transformation, and TikTok Shop stands at the forefront of this revolution. With its innovative features and ever-evolving approach, TikTok Shop is quickly becoming a powerful […]

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9 Important TikTok Trends for 2024

tiktok trends for 2024

As we dive into 2024, the TikTok landscape continues to be a vibrant tapestry of dance challenges, comedic sketches, and viral moments that capture the zeitgeist of the digital era. In 2024, TikTok will undoubtedly continue to act as a powerhouse for advertisers and growth marketers, presenting unparalleled opportunities to engage with a global audience. […]

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Best TikTok Events API Agencies

The TikTok Events API (formerly known as TikTok Conversion API) is a secure server-to-server interface that connects a website with TikTok and enables data sharing on all relevant customer events that take place on the platform (conversions, or events). Server-side tracking offers a wide range of benefits for advertisers and is particularly vital in overcoming […]

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Unlocking the Power of TikTok: A Game-Changer for Nonprofits!

tiktok for non profits

Ever since its launch back in 2017, a lot of things have changed about the current most popular social media app that has turned the digital world on its head. But, there is one thing that stayed constant – TikTok’s audience potential.What once started as a platform centered around Gen Zers creating and sharing short […]

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Top Reasons for Facebook CAPI and TikTok Events API

Just when the marketers had set up a perfect system for tracking the performance of their ads, with pixel solutions mainly, the things have changed. The shift towards more privacy-centered policies have marked the beginning of the cookieless era, something that marketers now have to reckon with in order to maintain positive performance trends.  Fortunately, […]

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Leveraging User-Generated Content in TikTok Ads

User-generated content (UGC) has been present as a marketing model basically since forever. Even in traditional (offline) marketing, brands have always been trying to incorporate user-generated content like testimonials, reviews and recommendations from real users. We tend to trust people more than we trust brands, especially when it comes to purchasing products or services we’ve […]

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Advantages of the TikTok Events API

It’s every marketer’s nightmare – that their carefully crafted, detailed campaign with significant funds invested into it will flop for one reason or another. It may be because of improper attribution, incorrect targeting, technical glitches or simply a poorly mapped customer journey. However, it is now frequently happening because not enough data signals are being […]

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Full Guide to TikTok Creator Marketplace for Brands

tiktok creator marketplace

As TikTok continues to grow, it is also becoming a hotspot for aspiring content creators looking to showcase their talents, gain recognition and – monetize what they do on the platform. Recognizing the potential of its creator community, TikTok launched the Creator Marketplace, an innovative platform that connects brands and businesses with influential TikTok creators. […]

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