Month: December 2022

It’s safe to say that 2022 was a great year for TikTok. In the third quarter of the year, it was the most downloaded app in the world, with 571 million downloads and the overall number of downloads surpassing three billion. TikTok therefore became the first app besides Facebook to surpass this major milestone. On […]

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If your business relies on social media advertising, you are probably basing it on targeting. If you’re not, then, why aren’t you? Targeting is the advertising practice in which the advertiser identifies groups of users that make the right audience for the ad and are therefore more likely to convert. Now, the common mistake many […]

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