By prioritizing the proper implementation of Meta Conversions API, businesses can unlock unparalleled insights into user behavior, streamline conversion pathways, and enhance overall online efficacy. Also known as the Facebook Conversions API (CAPI), it is a powerful tool enabling seamless data exchange between websites and Meta platforms. It allows businesses to track and optimize user […]
The TikTok Events API (formerly known as TikTok Conversion API) is a secure server-to-server interface that connects a website with TikTok and enables data sharing on all relevant customer events that take place on the platform (conversions, or events). Server-side tracking offers a wide range of benefits for advertisers and is particularly vital in overcoming […]
Ever since its launch back in 2017, a lot of things have changed about the current most popular social media app that has turned the digital world on its head. But, there is one thing that stayed constant – TikTok’s audience potential.What once started as a platform centered around Gen Zers creating and sharing short […]
