Month: October 2023

The holiday season notoriously comes faster than we expect. As soon as the summer season is over, whether you’re a shopper or a retailer, it’s time you get ready for the holiday shopping frenzy. Surveys have found that shoppers start preparing for the holiday season earlier each year, often as early as October. That means […]

Read More…

Just when the marketers had set up a perfect system for tracking the performance of their ads, with pixel solutions mainly, the things have changed. The shift towards more privacy-centered policies have marked the beginning of the cookieless era, something that marketers now have to reckon with in order to maintain positive performance trends.  Fortunately, […]

Read More…