Not all advertising campaigns are made the same, as the ultimate goals can range from increasing the overall revenue, improving the brand recognition to gathering as many fresh leads that can become new clients as possible. Due to those reasons, it should come as no surprise that marketing experts are constantly searching for new platforms […]
If you haven’t heard of it yet, the Apple iOS 14 update is the major topic in the world of digital marketing right now! The roll-out of the new system is making a fuss mostly because of the impact on ad targeting and most of the marketers and platforms are buckling up for big changes […]
With the young and engaging global user base it possesses, TikTok presents one of the best social media platforms for marketing. Some of the biggest brands in the world, including companies like McDonalds, Walmart, Mercedes-Benz and the Washington post have already figured this out, as they posted more than 12,000 videos thus far. These are […]
