TikTok Shop is a distinctive and valuable feature of the popular social networking platform, designed to enable brands to showcase, promote, and sell their products directly from the app, using a suite of in-app tools. TikTok being among the most widely used social platforms, TikTok Shop represents an amazing opportunity for brands to get their […]
Welcome to the definitive guide on franchise digital marketing, where we unravel the strategies to thrive in the fast-growing franchising landscape. In 2024, the franchise industry is set to witness a remarkable surge, with projections from the International Franchise Association indicating a substantial increase of at least 15,000 establishments. This growth trajectory propels the total […]
TikTok has become a well-oiled business-fueling machine and an advertising platform no business can afford to skip. TikTok Shop is one of the features that changed the game and made TikTok an even more powerful tool for brands and businesses, and today we want to share with you a recent addition to the platform’s eCommerce […]
A great franchise advertising agency has to be able to help the franchise business attract new qualified business owners and also help their franchise locations thrive in their local markets. This requires a deep understanding of the franchise model. It also needs to have a good track record of success with navigating the unique regulatory […]
Wondering if AI will fundamentally reshape the digital advertising landscape? Interested in voice search? Worried about cookie deprecation? All these topics – and many more – are predicted to make an impact in 2024 as significant Google trends that advertisers will have to adapt to. The president and co-founder of GrowMojo, Kendall Fargo, shares his […]
With its long track record, enormous resources, and persistent efforts invested in innovation and research, Meta, the parent company of Facebook, is today at the forefront of innovation. With 2023 being a pivotal year of experimentation, the stage is set for 2024 to witness the indelible impact of AI on advertising strategies, and some new […]
As we dive into 2024, the TikTok landscape continues to be a vibrant tapestry of dance challenges, comedic sketches, and viral moments that capture the zeitgeist of the digital era. In 2024, TikTok will undoubtedly continue to act as a powerhouse for advertisers and growth marketers, presenting unparalleled opportunities to engage with a global audience. […]
By prioritizing the proper implementation of Meta Conversions API, businesses can unlock unparalleled insights into user behavior, streamline conversion pathways, and enhance overall online efficacy. Also known as the Facebook Conversions API (CAPI), it is a powerful tool enabling seamless data exchange between websites and Meta platforms. It allows businesses to track and optimize user […]
The TikTok Events API (formerly known as TikTok Conversion API) is a secure server-to-server interface that connects a website with TikTok and enables data sharing on all relevant customer events that take place on the platform (conversions, or events). Server-side tracking offers a wide range of benefits for advertisers and is particularly vital in overcoming […]
Ever since its launch back in 2017, a lot of things have changed about the current most popular social media app that has turned the digital world on its head. But, there is one thing that stayed constant – TikTok’s audience potential.What once started as a platform centered around Gen Zers creating and sharing short […]
