User-generated content (UGC) has been present as a marketing model basically since forever. Even in traditional (offline) marketing, brands have always been trying to incorporate user-generated content like testimonials, reviews and recommendations from real users. We tend to trust people more than we trust brands, especially when it comes to purchasing products or services we’ve […]
It’s every marketer’s nightmare – that their carefully crafted, detailed campaign with significant funds invested into it will flop for one reason or another. It may be because of improper attribution, incorrect targeting, technical glitches or simply a poorly mapped customer journey. However, it is now frequently happening because not enough data signals are being […]
As TikTok continues to grow, it is also becoming a hotspot for aspiring content creators looking to showcase their talents, gain recognition and – monetize what they do on the platform. Recognizing the potential of its creator community, TikTok launched the Creator Marketplace, an innovative platform that connects brands and businesses with influential TikTok creators. […]
It can happen to anyone – you carefully study the TikTok ads policy, invest a lot of care and effort into tailoring a strong TikTok ad campaign, only to find your conversion at quite underwhelming rates. Creating ads that turn your TikTok audience into your customers doesn’t have to be hard. You just need to […]
The world seems to be amidst an AI craze – everyone from marketers and creators to developers, small businesses to mega corporations, is either developing AI or looking for ways to use it to improve their business. TikTok is no exception. The platform has introduced several AI-based tools available directly from the app, and there […]
TikTok is an excellent platform for advertising – it has an enormous user base, a great set of tools for ad placement, trends that can maximize exposure and creators you can pair up with. However, TikTok also has strict Ad Policy and guidelines. For businesses that are just starting out, the policy can be difficult […]
Throughout its meteoric rise to the top of the online pantheon, TikTok has become much more than a simple social media platform. According to our latest TikTok trend predictions, features that can turn the platform into a search engine of sorts, such as the Search Ads feature, are gaining more and more traction. Similarly, TikTok […]
TikTok has been the fastest growing mobile app in history. Now their owners, ByteDance, are trying to replicate the immense success with Lemon8! What is Lemon8 exactly? Almost universally described as a combination of Pinterest and Instagram, Lemon8 is the new answer to photo-sharing apps that shifts the focus from dynamic, loud and viral video […]
In advertising, whatever the channel you use, it’s all about reaching the right audience. Targeting – especially narrow or hyper-targeting – guarantees that the ad budget will be spent the best possible way, reaching the people who are most likely to convert. Geo-targeting, or targeting by geographic area, is one of the most efficient methods […]
As the home of some of the most successful companies in the world today, San Francisco is the place where it all happens – not just in IT but in marketing, design and innovations. It is the center of the digital world and the home to many, many companies and agencies trying to make it […]
