As a platform that strips away the artificiality of user-generated content, insisting on real people in real, unstaged situations, BeReal represents a welcome breath of fresh air among social media apps. As such, it may seem it has forced TikTok’s hand into creating what appears to be an identical feature, called TikTok Now. This move […]
Month: October 2022
How Luxury brands can find success on TikTok?
Like many fashion and beauty brands have done throughout the years in the past, TikTok set the latest trend for luxury brands that swiftly pulled in millions of users across the globe, and made every serious competition in the social media arena almost instantly implement short-form videos in its content arsenal. Thanks to TikTok, today […]