Best Meta Conversions API Agencies

By prioritizing the proper implementation of Meta Conversions API, businesses can unlock unparalleled insights into user behavior, streamline conversion pathways, and enhance overall online efficacy.  Also known as the Facebook Conversions API (CAPI), it is a powerful tool enabling seamless data exchange between websites and Meta platforms. It allows businesses to track and optimize user […]

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Best TikTok Events API Agencies

The TikTok Events API (formerly known as TikTok Conversion API) is a secure server-to-server interface that connects a website with TikTok and enables data sharing on all relevant customer events that take place on the platform (conversions, or events). Server-side tracking offers a wide range of benefits for advertisers and is particularly vital in overcoming […]

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Advantages of the TikTok Events API

It’s every marketer’s nightmare – that their carefully crafted, detailed campaign with significant funds invested into it will flop for one reason or another. It may be because of improper attribution, incorrect targeting, technical glitches or simply a poorly mapped customer journey. However, it is now frequently happening because not enough data signals are being […]

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Introducing TikTok Spark Ads – A new powerful marketing tool

Very few, if any, social media apps have had the meteoric rise to popularity that can match TikTok. A brilliant business idea was undoubtedly one of the main reasons for that achievement, but the willingness to always adapt and push for improvements is what guarantees future success. With that in mind, a brand new feature […]

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Why is Facebook’s Conversion API required for your business?

As the data becomes one of the most valuable currencies of the modern world, it doesn’t come as a surprise when marketers are wondering how the latest iOS 14 updates affect their businesses and activities. More importantly, what comes next in the future? Everybody knows how important Facebook Ads are for the marketing efforts of […]

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How Apple’s iOS 14 will impact TikTok?

Back in June 2020, during its annual Worldwide Developers Conference, Apple traditionally announced changes coming up to its products and operating systems, like they usually do. Somewhere between fancy UI upgrades and new emojis, Apple shared a set of privacy control measures affecting both users and marketers in a significant way. This change meant that […]

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