Month: July 2022

Before we even begin, let’s take a moment or two to truly understand what direct response ads really are. DR ads for short, are specific creatives designed to provoke specific action in users. That can include boosting the number of views on a website, ads intended to motivate users to sign up to a mailing […]

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In the past, beauty brands had to invest huge amounts of money in marketing, buying the biggest billboards and endorsing celebrities and supermodels, just to reach their desired audience. Nowadays, with the development of such apps as TikTok, all of that became possible, but with far less investments, while the results have never been better. […]

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