It seems that every now and again, a new social media app comes along and changes the way we conduct our daily lives altogether. TikTok is the latest craze, and judging by their ever growing popularity, they are here to stay. The platform encourages short but unique videos filmed by the users, and that might be the thing that makes it so popular. There is no time wasted, at all.
The meteoric rise of TikTok was closely monitored by the world’s biggest brands, which quickly noticed the marketing potential behind the platform. Truth be told, making a video ad that will drive up the sales of your products and services is not simple, especially in this era of mass production, but it is absolutely vital.
Even if you have no previous experience in the matter, you still have several sources of inspiration you can turn to, as there are tons of clear cut examples of successful brand campaigns on TikTok that started in recent months. Here are those that captured our imagination.
Notable examples of successful TikTok ad campaigns
Crazy stunts, adrenaline junkies and energy drinks offer an ideal mix of content which captures the imagination of viewers in just a few seconds. Through their #giveusyourwings hashtag, they have brought some truly remarkable stunts to millions of people around the globe.
Who would’ve imagined it, the brand that’s definitely not considered to be the coolest thing in the world is killing it with their TikTok campaign? Along with the help of the one and only, Postman Malone, they created the #ThousandDollarCrocs challenge which reached nearly 3 billion users!
Chipotle didn’t jump on the bandwagon right from the start, but with the help of popular influencers such as Spencerx, Maddiegoetzzzzz and Leomahalo, they have quickly ascended the ranks and are now among the most popular brands on the platform. They offer a unique mix of fashion and food challenges in their videos, and surprisingly, it actually works.
If you’re search for some awesome workout motivation and exercises that will get your blood pumping, Gymshark is the way to go. Luckily, even for those who aren’t into fitness, their page offers plenty of fun challenges and memes to keep things interesting.
Isn’t it nice when you have a huge budget that you can use on marketing as you please? Kool-Aid used their resources to the fullest, at one time collaborating with famous rapper Lil Jon and even offering a $10k prize for the winner of their contest. Over 2 billion views made it into a more than a worthy investment.
Using humor to promote candy is nothing new, but Gushers is taking it to another level with their brand of challenges on TikTok. They post fresh content on a regular basis, and seem to come up with new hilarious videos every other day.
Cars and short videos with influencers don’t go hand in hand, right? Think again. When the German powerhouse BMW wants to promote their new cars, like they did with the latest 1 Series, they turn to influencers such as Sky&Tami, Falco Punch and PatroX on TikTok in order to reach their younger audience. Judging by the results and the number of views they received, it worked like a charm.
With over 52 million views from #inmydenim challenge alone, Guess Jeans have truly cracked the code and have shown us the true potential of TikTok marketing ads. It just goes to prove the point that influencers are very powerful in this day and age.
With thousands of hours of material at their disposal, it’s no wonder why Nickelodeon has such a big presence on TikTok. All screen junkies who love the behind the scene stuff follow their content almost religiously, which provides them with a tremendous chance to push the new shows organically.
It’s not an easy job to create trendy content each day, but some way or another, Vineyard Vines has found the secret recipe. Among others, their hashtags such as #whaleathome have found their audience, which led to millions of views.
How you can make a successful ad for your brand?
As you can see from the examples above, it doesn’t matter what industry you represent, or the type of service you’re trying to sell, there is always a way to be different and stand out.
At GrowMojo, we dig deep beneath the surface, trying to find the thing that makes your brand unique and special.
Only once we accomplish that goal, do we then move on towards creating a TikTok marketing strategy that will improve your brand awareness. Call us now and open the doors to a whole new stream of revenue you never had before.