Phase 2: Creating Campaigns
Choose the right bidding strategies, creatives, and targeting for your goals. The App Installs objective is designed to drive more people to install your app by taking them directly to your app store page.
Make sure to have quality content for your ads and to refresh creatives regularly. The better the videos, the better they will perform.
Phase 3: Analyzing and Optimizing
Many businesses invest huge amounts of money in the marketing department, but they are not quite sure about the results they are getting from it. Collecting the results is not only vital because of the financial side of things. It will allow you to focus on customers that are driving the most value for your business. By determining precisely what works and what doesn’t, you’ll be able to change and adapt your marketing plan at any given time.
Tips and Tricks for a Successful Campaign for Your App
- Do not narrow down your target audience too much
The TikTok people are proud of the algorithms they have created, and for a good reason. This app truly feels more intuitive than most others. Therefore, there is no need to narrow down the target audience for p>your campaign too much, the platform will do it for you.
By narrowing down your focus audience more than you have to, you risk losing a ton of potential app downloads. So, put your trust in the developers’ hands, and they will make sure that your content reaches those who need to see it.
- Build specific campaigns for clicks or conversions
While increasing your app downloads through TikTok needs to remain the primary focus, you may also want to create a clear separation between the things that you are trying to achieve. On one hand, you can use TikTok campaigns to increase the app awareness by scoring as many clicks as possible. Similarly, if you aim to create as many conversions as possible, you can do that instead, while still sticking to your original budget.
- Create at least 5 unique videos for each campaign
After just one hour of using TikTok, you will quickly find out that creativity is the driving force that sets this entire thing in motion. That is what you’ll always have to work on if you want your business to stand out from the rest.
According to guidelines from TikTok, the best results can be expected if every campaign relies on at least 5 different videos. If you are struggling to find a way to express yourself, don’t be afraid to reach out to a few content creators, as they always have plenty of fresh ideas and tricks up their sleeve.
- Be careful about the number of changes you make to your campaigns.
A lot of people tend to fiddle to much when it comes to their campaign management. It’s not that they don’t trust the creativity, it’s just that they somehow always seem to find a detail or two that requires editing.
Because of that, they tend to change their approach way too often, without letting the campaign to truly develop. We aren’t saying that you shouldn’t try to stay on top of things whenever you can, but know that it takes time before you can look at the data and determine whether your videos have boosted the overall app downloads or not.
Allow yourself some space every week to make the necessary changes, but don’t push it longer or more frequently than that. If you are satisfied with the way your campaign has been performing, don’t be afraid to leave it as is, as there’s no need to fix something that is not broken.