Ever since it was founded, the main goal of Shopify was to capture the customer’s imagination, all the while making shopping seem like less of a chore and more like a fun activity. That is why it should come as no shock that TikTok, with its base of users who are looking for entertainment, would present such a natural business partner.
What does this partnership mean for the users, and how can it be used by merchants to maximize the potential of their brand? Today, we will be answering those very questions, so sit back tight and let’s learn together how TikTok and Shopify partnership can be used to reach new levels of business success.
The engaging nature of TikTok is a godsend to merchandisers
First of all, let’s explain why TikTok is such a great platform for brands, regardless of their industry. One of the major difficulties that every brand has to overcome is creating engagement with their potential customers and making the clients interested in their products and services.
That is precisely the thing that separates TikTok from all other forms of social media. This platform is full of users who are eager to be entertained and are not afraid to share their thoughts and ideas with the world. Merchandisers who know how to harness this potential to their advantage can gain access to a new pool of interested users that can be turned into loyal customers or clients. All it takes is a good campaign, lots of creativity and some targeting.
Create a TikTok for Business account
In order to truly experience all of the benefits of the TikTok and Shopify integration, all interested parties first have to create a TikTok for Business account. This whole process can be done in just a couple of simple steps, but we won’t bore you with the details here on how to complete it. However, it is important to mention that the owners of this account will soon have the option to link their online store and display it on their profile page.
We also want to point out some other possibilities that come with this move. TikTok offered a surprise welcome gift to Shopify brands worth $300, which can be spent on their initial TikTok advertising campaign. To receive this present, brands have to honor certain rules, but it’s great to see a social media platform that is so ready to welcome new online businesses. In this way, the Shopify merchants receive a chance to focus on their creativity first and foremost, while the rest is taken care of.
TikTok and Shopify work together to empower businesses
In recent years, we have witnessed several campaigns designed to empower black-owned businesses, and TikTok along with Shopify have joined in to support that cause. With that in mind, starting on November 10th, they will be implementing a #ShopBlack campaign, which will allow black-owned businesses access to custom effects and music while giving them a platform to share their success stories that can motivate people around the globe.
Optimize your campaigns and make sure to track conversions
There is only one way to positively know whether your campaign gives good results or not – it can be done by tracking conversions. Don’t worry, you don’t have to be a developer or a wizard to do this. In fact, with their 1-click pixel technology, TikTok allows its users to set up everything they need in seconds.
Another great thing about this app is that its algorithms recognize quality content and push it to other users regularly. In other words, if the content is genuine, new and exciting, brands will quickly gain a large following. After that, it becomes much easier to set up a successful campaign and reap the rewards of your effort.
As always, creating a viral campaign is extremely difficult, but the good news is that you don’t have to go viral to reach your business goals. By targeting the audiences from the correct demographics you will have a much better chance to score impressive results right from the start. Naturally, as things progress, TikTok also allows its users to make edits to their campaigns, in order to truly make an impression on their targeted community. Even the best campaigns can be tweaked here and there, it’s just important to know what you’re doing while you’re at it.
Do not wait too long to use this integration to your advantage
With the holiday season just around the corner, this might be the best time to explore your options when it comes to branching out your Shopify business on TikTok. In case you want to get ahead of the competition and you need some guidance from marketing experts on how to get there, get in touch with us today, and we can get started on this interesting and potentially highly lucrative journey together!