In recent years, TikTok has cemented its place in the world as a reliable source of entertainment for millions of people that flock to the app every day, looking for some instant fun. That means that users already come to the app eager to engage with the new and exciting content, which is every marketer’s dream.
Brands that know how to leverage this potential into customers can easily stand out among their competitors. With the holiday season and major shopping events such as Black Friday and Cyber Monday quickly approaching, now is as good a time as ever to start using TikTok to reach your business targets.
Here are some reasons why you should jump on this opportunity as soon as you can.
It’s the perfect time of the year for brand promotion
Users come to TikTok to discover fresh content and check out the latest trends. It is that precise desire for the ever-evolving forms of entertainment that makes users an ideal candidate for brands who are eager to spark interest and promote their latest products and services.
The end of November is traditionally reserved for Black Friday and Cyber Monday, favorite holidays for all the shopaholics among us. It’s also a time of the year when many customers are hoping to grab the best possible deals on things that interest them. By using TikTok, you can bring your products directly to the user’s attention, which is the first and the most important thing in business.
Create ads that invite users to interact
Depending on the user’s interests, the app does a great job of generating interesting content all the time in the specific “For You” feed. Unlike traditional forms of advertising, where ads are pasted on top and frequently interrupt the content the user is hoping to get, on TikTok, ads are very creative and entertaining and serve as a part of the experience.
This means that the users will not have their guard up as soon as they see a certain brand being mentioned, but they’ll be more willing to give it a chance and interact with the content as they see it. For those who know how to leverage that attention and plant a seed inside their potential customer’s head, this is a truly golden opportunity.
Additionally, for those who want to create a more straightforward and traditional strategy, TikTok also offers the options of In-Feed ads. Even further than that, brands can also choose complete takeovers, where brand-generated content appears on the users’ screen as soon as they open the app. This leaves marketers with a plethora of opportunities that can be used to maximize the sales figures ahead of the biggest shopping holidays of the season.
Start a Hashtag Challenge and spread the word
Getting your brand name out there is the most difficult thing in the modern age, as almost all TV Networks, Magazines and even buildings are filled with all sorts of ads. In order to separate yourself from all of that noise, it is necessary to find a channel that fits with your ideas. TikTok could be that solution.
By creating a hashtag challenge, you invite other users to join in on the fun and let their creativity lead the way. If by any chance you have the luck for your challenge to go viral, you literally have the possibility to reach millions of users worldwide.
What’s even better is that your product will be in the middle of it all, and you won’t have to be the person who is having to push your ideas on others. Instead, they will find entertainment is doing so themselves. In one research, TikTok users claimed that 67% of the new and interesting products they first encountered were introduced to them by this very app. After that, it’s up to the brands to find a way to turn those users into loyal customers.
Just how powerful these hashtags are?
If you are still having second thoughts about TikTok as a viable platform for marketing your products and services, just take a look at some of the results that the world’s most powerful brands were able to achieve last year.
Hashtag that was named #AmazonFinds generated 4.4B views, while a similar hashtag such as #MustHaves was able to amass 3B views. It is undoubtedly that the brands further motivated these things by offering free coupons and discounts to users with the most entertaining content, but that tool is not to be underestimated. At the end of the day, it’s those very tactics that created a phenomenon known as Black Friday in the first place.
Driving orders for Black Friday and Cyber Monday
TikTok’s ad platform has very sophisticated conversion campaigns that allow you to choose a target cost per customer acquisition and then allow the TikTok algorithm to do its work. You want to make sure that your ad creative is entertaining, highlights your product and has a hook that will get TikTokers to want to purchase it now. Of course, the best hook for Black Friday and Cyber Monday is a limited time offer. Then set your budget and let the Tiktok algorithm find your customers. It’s important to have a handful of good ads, so TikTokers see a variety and you should retarget your warm audience with a more direct selling proposition in your ads, but a good performance marketer or agency can set that up for you. Then get ready for the orders to roll in.
Here’s how you can use this information to your advantage today
In case that all of this seems a bit overwhelming, but you would still want to jump on this opportunity, or if you would simply like to receive some advice from people who’ve been in the business for a long time, reach out to us and we will develop a complete plan of action just in time for the Black Friday and Cyber Monday.Contact us today and let’s set up a bulletproof strategy today!