When it comes to popularity, a few apps, if any, can rival the meteoric rise of TikTok. A few years ago, this was still a brand new concept, but now, TikTok has become the most downloaded app in the world during the first quarter of 2021.
It goes without saying that the potential and power of this movement are massive. What’s interesting though is the fact that many brands are still hesitant about making the most of it. Many startups have entered TikTok in recent months, and some are absolutely crushing it.
What is there to be learned from these situations and how can your startup become one of the success stories? Allow us to elaborate.
Startups get a chance to genuinely present their values
People want to know who are the individuals who stand behind the brand, whether they share similar views of the world, what their aspirations, hopes and dreams are. What better way for a fresh startup to establish this connection to the customers than through an app such as TikTok, where users are eager to connect to brands with fun activities such as collaborations and challenges?
Best of all, this can be done in a fun and creative way, without the fear of being too forward-thinking or overly bold. In fact, some would argue that brands who dare to think outside the box have the most success on TikTok. So, if you are a young startup with an interesting story to tell, going about it through TikTok might be the best possible solution.
TikTok helps brands to reach a larger audience
Due to coronavirus, a lot of people were forced to stay at home, as it was the safest possible solution. However, just because people were staying isolated more often than before, it doesn’t mean that they weren’t able to have just as much fun as always. TikTok played an important factor there, allowing users to interact with each other, but also giving businesses a chance to start a conversation and ask others to join in.
In that way, social media apps such as TikTok suddenly became increasingly important, because they served as one of the only links between customers and businesses. That trend is only going to continue in the future. Startups that invest a part of their time in establishing a strong online presence will be able to reach more customers and turn those users into customers and clients.
Brands that use TikTok appear as trustworthy to customers
Startups usually don’t have a ton of money to waste, and every advantage that advertising through TikTok can bring is well worth it. With its active and engaging base of users, TikTok offers plenty of options to brands that dare to try it. For brands that know how to spark interest, the deal is fairly simple. Users get their source of entertainment through a series of challenges and brands get an opportunity to turn those eyes into loyal customers.
Another thing that separates TikTok is the fact that targeting specific audiences is cheaper compared to other social media apps such as Instagram and Facebook. In that way, startups can evoke interest in their work in audiences interested in seeing it. Not only that, but stats show that users put more trust into brands that use influencers on TikTok compared to traditional forms of advertising.
It is very simple to get started
Being that TikTok is an app that relies on video content, people might be led to believe that they’ll need to find a fancy studio and high-end video production equipment to get started. However, that couldn’t be further from the truth.
Organic-looking videos filmed by users with nothing more than a camera phone stand as the preferred method of choice. Some would even argue that the whole point of TikTok is to strive towards videos that do not appear as overproduced. Does that mean that you can just take any decent smartphone and start creating videos that are about to capture the attention of millions?
Well, if it has the right story behind it, if it’s entertaining and invites other users to join in, you might be onto something. It’s pretty much impossible to achieve the same success with any other digital platform this way, and that is why TikTok allows startups to grow more easily than any other platform out there.
How to generate ideas when you are feeling stuck?
Our first advice would be to spend some time on the platform and learn what drives the engagement factor. Don’t be afraid to check out how other brands are doing it, but keep in mind that staying different from others is the main goal.
To tip the odds in your favor, don’t be afraid to reach out to a team of professionals that can give you some pointers along the way and guide you to success. At GrowMojo we have a history of working with small and large companies and corporations, and we know the intricacies of what makes for a tremendous campaign. If you want to place your startup on a fast track to the top, we can help get you there faster. Contact us today!