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How to create Direct Response Ads on TikTok

Before we even begin, let’s take a moment or two to truly understand what direct response ads really are. DR ads for short, are specific creatives designed to provoke specific action in users. That can include boosting the number of views on a website, ads intended to motivate users to sign up to a mailing list, and of course, ads designed to drive purchases.

Today, we will take a closer look at some common traits that the best direct response campaigns share on TikTok, helping you put these principles into action when it comes to your brand as well.

Here’s where you can start.

tiktok direct ads

Show your product immediately and always be direct

In order to be as direct as possible, try to speak to the camera as if you were talking to your friends in a coffee shop. What does that mean exactly? Simply eliminate complicated, overly-pronounced words, as that can seem fake to users. What succeeds on TikTok is using your natural tone of voice, but make sure to enunciate the words correctly, without using unnecessary words or pauses.

Another very important piece of advice is to showcase your products and services as soon as possible in your TikTok Ad. There is no need for long introductions, just jump straight to the point. With the dwindling attention span we all suffer from in the modern age, there’s no time to waste. Finding ways to engage with users may not always be as simple as it sounds, but you will get better at it over time. If you have no time to waste, you can always hire a proven content creator to do it for your brand instead.

Don’t worry too much about the production quality

Unlike some other social media platforms, TikTok was adamant from the start that the originality and creativity of the content is much more important than sheer aesthetics. Engaging and entertaining videos that are not overly produced still represent most of the content that you’ll find on TikTok. Your direct response ads on TikTok should look like that too.

This is great news for brands, being that they don’t have to invest large sums of money in order to create captivating ads on TikTok. A decent mobile phone, good lighting and an eye for detail is all that’s necessary for even the most important campaigns. This is not only good from a standpoint of saving money, but it also means that on TikTok, you can be as creative as possible, without having to worry too much about spotless production quality.

Always provide captions

At first glance, this might seem unimportant, but there’s a good reason why most popular videos on TikTok nowadays have captions. Whether we’d like to admit it or not, it’s a fact that most of us like looking at our phones when we’re feeling bored at work, school, or when using public transport.

All of these situations have one thing in common, it’s pretty difficult to watch videos with the sound turned on. However, if a video has proper captions, it becomes much easier to follow the story. Depending on your intentions, you don’t have to use captions for every sentence, just for those that you want to place emphasis on.

Make sure to finish off with a strong CTA

Even if you follow all of the steps mentioned above, it won’t do you much good unless you create a strong call to action at the end of your TikTok video ad to put it all together. In order to do that, you must provide clear instructions on what the users need to do, which should be the goal of your direct response strategy. Try to be upfront about everything and explain to viewers what they stand to gain if they decide to follow your instructions.

If you provide enough value in the TikTok video ad and manage to showcase your products and services in a good light, then this step will be a lot easier. Without this, even the most engaging call to action will not get its chance to shine, so always try to follow the steps we mentioned previously.

How to make the most of your investment?

Mastering all of these steps is a skill that requires careful planning, but if you have the time and energy for it, you will learn it as you go. It’s often a hit-or-miss type of deal as well, and you can work around it by testing many different direct response approaches to see which one works the best for your brand on TikTok.If you need quick results and a team of dedicated TikTok direct response experts on your side to speed up that journey, make sure to get in touch with us today. We will create a specific plan of action to maximize every available opportunity to make sure you get the best result on TikTok advertising budget.

GrowMojo Corp
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