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TikTok trends for executives to stay on top of in 2020

In the last year, there has been a meteoric rise of TikTok in all terms. We had an opportunity to witness the creation of another superstar in the social media constellation and a whole new universe when it comes to creativity and enjoying content. There are many reasons behind this explosive growth, but reshaping the way we see social apps and the unstoppable power of this content machine that goes by the name TikTok are key factors behind the transformation of the app from Gen Z reserved platform to viral sensation.

Now executives want to learn a TikTok dance and TikTok trends in 2020. That’s why we prepared the list of the most important tracks to follow that will get you on top of this game!

tiktok trends 2020

 #1 Hashtag Challenges

Since the beginning of time (on TikTok), hashtag challenges are the heart and soul of the network. Many brands, influencers and individuals have had massive success with creations of challenges. So, if you decide to bandwagon on one of those, it’s a good call. But always think about how to make a twist in the challenge and make your content stand out. If you already didn’t know, some of the most popular ones in 2020 are “Wipe It Down”, “Flip the Switch”, and “I’m just a kid”. Make sure to check them out!


I don’t remember making this…? @chrisashley

♬ Wipe It Down – BMW KENNY

#2 Memes

Memes go way back and stand as the strongest fuel on all social media platforms. Almost instantly, photos and videos regarding a specific event or without any connection with something, in particular, can flood the networks and home pages. Thanks to TikTok’s creative tools and even more creative users, they manage to take a new form on the platform and get even more fans! And if you don’t know the story of how the “Old Town Road” song started as a meme and ended up as a Grammy winner with the help of yee yee juice meme and dance challenge, here’s a good moment to check it out and get familiar with how memes work on TikTok. Also, start taking into account another amazing culture and its trends –  can make you and your profile the next big thing on the app!

#3 Duets

This one can be a very powerful tool. Duets are always in and the best thing about it is that you can make a duet with anybody, from a brand, influencer, friend or even yourself! Once again, creativity is the most important ingredient – spice your video with it!


People loved the first one so I made another one #duet with @charlidamelio

♬ The Dice Beat Pt. 1 – Ricky Desktop

#4 Music Challenges

Songs are an important part of TikTok experience. Besides lip-sync as one of the most popular forms on the network, more and more songs are becoming dance and other types of challenges. TikTok has the power to launch a hit and bring the old ones back in life.

Following the success of „Old Town Road“ mentioned before, songs like “I’m a Savage“, “Say So“ and “Supalonely“ had massive success on the platform which helped the songs stuck in everyone’s heads. Also, there’s a great chance you will hear some big throwbacks by Mariah Carey, Kesha or Fergie every once in a while when you open the app. 

Always keep both your eyes and ears open for new hits! Or even go through your old music library and make some old hits back in big style!


NEW DANCE ALERT! ? if u use my dance tag me so i can see? @theestallion #writethelyrics #PlayWithLife #foyou #fyp #foryoupage #newdance #savage

♬ Savage – Megan Thee Stallion

#5 Food trends

Besides singing and dancing, TikTok users have a lot of fun with food, too! For example, all those videos of whipped coffee you couldn’t miss on all platforms originated on TikTok during the lockdown. Also, small pancakes made as cereal were the next big thing! But participating is not reserved only for handy ones in the kitchen – showing daily routines and personal trademarks for everyone’s favorite dishes is on the rise. And sometimes, food trends on TikTok don’t even need food! Perfect examples are the “Fridge challenge” and “Is it a cake“ joke. So, if your territory is food, feel free to take it.

#6 Influencers and celebrities trends

TikTok is booming and with an endless scroll of so much great content at everyone’s disposal it’s not easy to stand out. That’s why more and more brands are seeing influencers as their way around this problem. Reason why? There’s nothing better for a brand than having an entertaining, authentic frontman. This way, brands can create a great picture about themselves and their products. Also, with the increasing popularity of the platform, more and more celebrities decide to join the party! So, putting a popular face to a brand will definitely continue to be a way for companies to make them look fresh and gain engagement with their audience on TikTok. Maybe it’s time to grab one for yourself, too! Here’s an example – F’real Foods and Haueter family teamed up to build up F’real’s official account. With a help of single video brand has achieved tons of views, likes and impressions with #freal and #frealmilkshake hashtags. Now, page has almost 700k followers and over 12M of likes. 


#sponsored You don’t want to mess with Jayden when he gets hangry @therealfreal #ad #freal

♬ original sound – haueterfamily

#7 Beauty trends

You can call TikTok a gold mine when it comes to makeup and beauty lovers all over the world. It’s full of trends, product recommendations, makeup tutorials and hacks. The bottom line is you can learn a lot from TikTok beauty trends that wait to be discovered. Also, if you have fierce skills and creativity when it comes to this field, forget about Youtube and Instagram, this is a place to be! For additional motivation, we discovered just a tip of the iceberg with the really popular “Put a face on“ challenge. 


Our lesson for today is simple – in order to make your content win the audience, you need to know the trends. But always keep in mind who your audience is and to adjust viral trends to them. This is also part of the charm of TikTok, making the same thing in so many ways! And if you want to always have insights on the upcoming trends in the future you should consider hiring a specialized Tik Tok marketing agency like GrowMojo. Feel free to contact us and get the best out of your brand and your TikTok profile!

GrowMojo Corp
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