What started as a simple lip-syncing application has now become one of the most popular marketing tools for businesses. It is a highly sought-after application that is used for marketing purposes. TikTok latest marketing report shows that it has around 689 million active monthly users globally. It’s a powerful app that is difficult to ignore.
If you’re looking to use TikTok to market your brand, then here are a few surprising advantages of the platform that you should know about.
1. Large Audience Base
Talking about the daily time spent on TikTok, reports show that users spend an average of around 52 minutes every day on the application. So, if you’re looking to target a huge audience, then marketing on TikTok is a great idea. The application has gained popularity in a very short time and is one of the most downloaded applications worldwide. With such a huge audience of 689 million active users, it’s no wonder that most businesses are turning to TikTok to market their brands.
2. Advantage of Localization
Another great advantage of TikTok is localization. There are many types of creators that come from a specific location and create different kinds of community videos. Though TikTok is an application that works in 140+ countries, it’s perfect for brands that operate in multiple locations to create marketing campaigns based on specific locations. Promotion campaigns can be made depending on the language of the location.
3. Great User Engagement
TikTok comes with unique algorithms that make it easier for you to get great user engagement with less effort. Even if you’re new to TikTok and have no followers, your videos can easily go viral if your content is engaging. It’s said that 90% of the users on TikTo use the application many times a day, which helps to get a much greater engagement rate. Hence, the application has a lot of advantages if you’re looking to market your business on TikTok.
If you want to make your videos engaging and unique, there are plenty of free online editing tools easily available. InVideo is one such free editing software that allows you to create the perfect videos within minutes. It’s a quick and affordable tool that is designed for professionals and beginners. The easy-to-use interface has a simple platform that does not need any editing skills. The platform works on Mac, Windows, ChromeOS, and Linux. With more than 4,000+ templates, you can customize the perfect template to suit your needs. The tool can be used to add text, visuals, and effects to make professional-looking videos for YouTube, Facebook, Twitter, and all other social media platforms.
4. Create Your Own Branded Channel
Just like YouTube, TikTok allows brands and businesses to create their own branded channel for marketing purposes. TikTok can verify your channel that you can then use to publish all your branded videos. However, make sure that the content you create and post is qualitative and unique. You can easily publish your marketing videos and promote your business using the application’s brand partnerships.
5. Creative Liberties
Most of TikTok’s content is entertaining and whimsical; it has some of the best people showcasing their talent creatively. So, if you’re a business that’s serious about selling your services or products, then TikTok is one of the best places to showcase them. Users are always hungry for authentic and engaging content, so it’s a great application that you can use to connect with your customers and audience. It’s a perfect platform to make your customers feel comfortable and build a long-term relationship with them.
6. Endless Pool of Influencers
Since TikTok can make videos go viral even if you have zero followers, it provides you with a wide pool of amazing influencers that you can choose from. If you’re a brand that is looking to promote on TikTok, then you can choose an influencer with a huge following, who fits your branding needs. Data shows that almost 86% of marketers use influencer marketing strategies to increase brand awareness and generate sales.
However, searching through such a huge pool can be a difficult task. That’s the reason why TikTok has come up with an analytic tool, the TikTok Creator Marketplace. The tool is designed to help businesses find the right influencers to partner with and promote their brand and products. The tool also allows you to have a look at the influencers’ reach, views, engagement, demographics, and a lot more before you select the right influencer.
7. Opportunity to Repurpose Content
Since TikTok videos are around 1 minute long, they are usually customizable and short. Hence, they can be easily repurposed for all your social media accounts. So, imagine adding one of your best TikTok videos to an email? It could help to get your customers excited and curious about future emails. Also, if you’re looking to build a community across other platforms, then you have the opportunity to send your TikTok video straight to the platform without a hassle. You can also post it on your website or even use it for presentations and onboarding videos. However, make sure to convey the same brand message on all the platforms.
8. Budget-Friendly Option
When it comes to marketing on TikTok, many brands are still confused as to whether they should invest money and time on marketing on the application. They feel that it’s too much of a hassle to set up marketing campaigns and keep track of them. But one of the best things for businesses is that you can reach success even without a huge budget.
Also, when compared to other popular platforms, TikTok helps new brands achieve an organic reach without spending too much money. So, if you are a new brand that doesn’t want to spend a lot of money when starting out, then TikTok is a great option for you. It’s a budget-friendly application that anyone can use to market their services and products.
9. Great Advantage of TikTok Ads
TikTok has launched its very own advertising platform – TikTok Ads. So, brands can now use it to advertise their services and products on an application that is similar to other platforms. Since TikTok ads are relatively new, there are few brands currently advertising on it, so you do not have a lot of competition. The application allows you to get more engagement and reach on your advertisements. It’s one of the best platforms if you’re looking to launch a new product or service.
These were some of the amazing advantages of TikTok marketing for your brand. The users are continuously increasing on TikTok and if you haven’t considered marketing on TikTok as yet, then it’s time to start right away.