TikTok has transcended its status as a purely entertainment platform, evolving into a formidable force in the world of eCommerce. With its vast, highly engaged audience, short-form video format, and growing suite of shopping features, TikTok offers unprecedented opportunities for businesses to connect with consumers and drive sales.
Considering this tremendous business potential, it’s no wonder there are so many agencies out there offering TikTok eCommerce solutions. It can be challenging for brands to find the right partner, especially if they don’t know what qualities to look out for. Our carefully curated list of the best TikTok agencies for eCommerce in 2024 should help with that, but before we kickstart our list, let’s look at some of the key features to seek in a partner agency.
Key Agency Features to Prioritize
Understanding of TikTok’s Algorithm: A top-tier agency should have an in-depth understanding of TikTok’s algorithm and how it can be leveraged to boost visibility and engagement. This knowledge is essential for crafting content that resonates with the audience and goes viral.
Advanced TikTok Shop Expertise: TikTok Shop is a relatively recent feature of the video streaming platform. It unlocked the tremendous potential of TikTok for growing sales, but to use it correctly does come with a learning curve. The best TikTok agencies for eCommerce must be highly proficient in this feature to maximize their clients’ ROI.
Comprehensive eCommerce Strategy: The best agencies offer a holistic approach, integrating TikTok into a broader eCommerce strategy. This includes seamless integration with other marketing channels, optimizing product listings, and driving traffic to online stores.
Content Creation Expertise: Creative and high-quality content is the backbone of the success on TikTok. An agency should have a proven track record of producing engaging, relevant and authentic TikTok videos that capture the essence of the brand and attract its target audience.
Performance Tracking and Analytics: Data-driven decision-making is crucial for refining strategies and achieving optimal results. A reliable TikTok agency should provide detailed performance tracking and analytics to monitor the effectiveness of campaigns and make necessary adjustments.
Access to TikTok’s Features and Updates: Staying updated with the latest features, trends, and algorithm changes is vital. Agencies with direct connections to TikTok can provide clients with early access to new tools and insights, giving them a competitive edge.
And here are the agencies that deliver all this, and more:
GrowMojo
A veteran TikTok partner and an official TikTok Shop Partner and TikTok Marketing agency, GrowMojo has been helping clients grow on TikTok since the platform’s earliest days. The agency’s scalable and all-encompassing services, as well as a unique approach to each client’s needs, have led to impressive results: in 2023 alone, the agency helped clients generate more than $50 million in revenue on TikTok alone.
GrowMojo boasts a team of experts in all areas required for eCommerce growth on TikTok. First of all, it helps clients master the TikTok Shop Seller Center, which connects a brand’s business center and the TikTok Ads account with the product catalog and offers advanced tools and solutions for merchandising and selling through the platform. GrowMojo has the specialized performance marketing expertise to help brands in all categories scale their growth
Then, thanks to years of TikTok Ads expertise, GrowMojo helps businesses reach new audiences and engage them with authentic, highly converting creative content. With their own team of video editors and copywriters the agency specializes in all ad formats available on the platform and the team is experts at ad creative, from copy and video production to editing.
Finally, the agency helps brands leverage the TikTok Affiliate Program, finding the perfect sales-driving affiliates to promote products and drive sales. GrowMojo sets up the Affiliate Program account and their experts carefully monitor the affiliates and their performance, making sure they’re the right fit and their performance is on track.
As an official TikTok Shop partner, GrowMojo is continuously at the source of the latest features and betas and receives continuous training and support from TikTok, which helps maximize client success on the platform and helps them beat the competition. And last but not least, the agency handles integrations with whatever platforms the client is working on, including Shopify, WooCommerce, Salesforce, Segment, etc.
Agital
Formerly known as EK Creative, Agital is also an official TikTok Shop partner. Agital possesses deep expertise in harnessing the platform’s social shopping potential. They collaborate closely with brands to deliver highly customized ad campaigns on TikTok, providing support from inception to completion. Agital’s team excels in creating engaging videos and optimized ad copy tailored to resonate with specific target audiences. With in-house video producers, content experts, and a dedicated growth team, Agital ensures a comprehensive approach to campaign success.
In addition to its proficiency in standard ad campaigns, Agital helps brands capitalize on TikTok’s live shopping features. This allows brands to interact with audiences in real-time, answer questions, offer recommendations, and drive immediate sales.
Thanks to the merger between EK Creative and several leading marketing agencies, Agital can now offer services that go beyond social commerce, offering all-around solutions that maximize brand growth on TikTok and drive sales.
adQuadrant
As an agency consisting of DTC growth strategists, adQuadrant recognized the power of social shopping on TikTok right from the start. It also recognized that advertising on this platform is quite different from other channels, with content that feels native and is tailored to a specific and unique audience. Today, its team of TikTok experts helps brands create unique, engaging and original content that truly resonates with its target audience. In addition, adQuadrant helps clients navigate the intricate waters of TikTok Shop, helping set up and manage accounts and handling all the required integrations.
adQuadrant is dedicated to constantly testing and optimizing ad creatives to pinpoint exactly what performs and drives sales. They do stay on top of trends but they understand that these are not universal and what works for one eCommerce brand will not necessarily work for the other. That’s why they create bespoke strategies and carefully monitor their execution and track results, making necessary adjustments wherever it’s required.
Blue Wheel Media
Blue Wheel Media is an eCommerce marketing agency and operational partner focusing on digital commerce across a wide range of platforms. Their comprehensive “From click to ship” approach covers all the essential operations for eCommerce businesses of all sizes and across all niches. As a TikTok agency, Blue Wheel Media applies a holistic strategy to campaign development, from content through community management to organic and boosted posts.
In addition, the agency creates TikTok Shop accounts for brands, as well as shop pages and the storefront and manages the store once it goes live, which includes catalog management and merchandising. In line with their “From click to ship” slogan, Blue Wheel Media will also cover the operational side of the business, such as catalog management, fulfillment and inventory planning.
FordeBaker
Initially an Amazon consultancy, FordeBaker is an agency that over the years has extended its services to cover all major platforms where brands can turn into best sellers, and that roster couldn’t be complete without TikTok. Their TikTok Shop marketing service is run by a team of industry experts with in-depth knowledge of the platform’s algorithm, but also its specific audience, style and dynamics. FordeBaker works closely with its clients to identify exactly what clicks with their audience, and also which content creators would be the best brand ambassadors.
Their services include leveraging TikTok advertising features across all available formats, as well as current TikTok Shop trends, algorithm updates, and user behaviors, making sure the campaigns always remain adaptive, relevant and highly engaging. Finally, the FordeBaker suite of services also includes catalog management, fulfillment operations, affiliate marketing and performance reporting.
Favoured
Favoured is a full-funnel agency that combines high-quality content production with the latest performance techniques to create platform-specific strategies that drive eCommerce growth. Their wide range of services includes advertising, social and influencer marketing, design, motion graphics and video, as well as email and push marketing and growth hacking. Since its beginning in 2018, Favoured helped over one hundred companies reach more than 500 million people. Being an agency with a wide range of creative services offered, Favoured is perhaps the best choice for eCommerce companies that don’t have in-house teams and need extensive help crafting copy and creative that will resonate with TikTok’s audience.
upGrowth Commerce
eCommerce brands looking for a straightforward, no-frills partner to help grow sales on TikTok should check out upGrowth Commerce, a small but efficient agency that provides end-to-end TikTok Shop management and helps brands save both time and effort. The agency sets up a TikTok Shop account for selling on the platform, takes care of the storefront and merchandising, and also covers influencer outreach and management. upGrowth keeps a close eye on any changes in the TikTok algorithm (which can be quite frequent and quite significant) and tailors the strategy accordingly, making sure campaign performance remains on the highest possible level. In addition, upGrowth handles social and search ads, UGC, and CGC content.
Wrapping It Up
As you embark on your journey to TikTok success, remember that choosing the right partner is a critical decision. Consider the agency’s track record, industry expertise, and alignment with your brand values. By investing in a strong partnership, you’re not just outsourcing tasks; you’re empowering your brand to thrive in the dynamic world of social commerce.
GrowMojo stands as a testament to the power of a dedicated TikTok agency. With a proven track record of driving results for clients across various industries, GrowMojo offers a comprehensive suite of services to elevate your TikTok presence. Ready to kickstart your brand’s eCommerce growth? Contact GrowMojo today and embark on a journey toward TikTok dominance.
