What is TikTok Shopping pixel and why do you need it

If you want to succeed with TikTok marketing, you should know just how important it can be to utilize every little advantage you can get from this platform. These little things can ultimately be the difference that puts you ahead of the competition and places you on the track towards reaching the business goals you set for your company.

Today, we will be looking at the TikTok Shopping pixel, explaining the purpose of this piece of code and showing just how valuable it can be for your business. Let’s get right to it.

tiktok shopping pixel

A shopping pixel is a tremendous tool for campaign optimization

To start, we feel like we need to take a moment and explain what a TikTok shopping pixel actually is. This snippet of code allows websites to gather important information about the users that come to your website. Not only that pixels allow the tracking of conversions in your shop, but they also provide valuable insight when it comes to campaign performance, as well as user behavior.

This raw data allows brands to hone in on the specific triggers that serve as a call to action while eliminating the unnecessary fluff that gets in the way. With this in mind, it’s not surprising why pixels are considered an integral part of every brand or retailer that is trying to utilize the advantages of digital marketing.

Differences between pre built and custom TikTok Shopping pixels

This piece of code can be implemented to a website in one of two ways, either automatically or manually. Naturally, each option comes with its own benefits. Prebuilt pixels can be implemented in just a few clicks, which makes them an ideal choice for those who are not technically advanced. For many people, this is actually a preferred method, as it’s easier to install and maintain by using automatic updates while keeping most of the functionality that makes this code so useful.

On the other hand, a manually installed pixel is more customizable. While that means that the process of implementation is not as simple, as it requires custom coding knowledge, it also opens the doors to more possibilities. With a custom pixel, it becomes easier to follow specific user actions, which some brands might require.

Furthermore, as a website continues to grow, at some point brands might find a need for a custom pixel that covers all of the necessary functionalities. That also includes greater opportunities for troubleshooting and fixing any issues that might come about in time.

What information can you collect by using a TikTok pixel?

At the end of the day, the most important information is how you can actually use TikTok to your advantage. First of all, by implementing a pixel in your shop, you will be able to access the information that shows the performance of your ads. Simply put, you’ll be able to know just how many users came to the website by clicking on your ad.

Additionally, you will be able to see the exact time when it occurred, which will allow you to optimize your ad spending and narrow it down. That is especially important considering the fact that pixels can also access user IP information, thus telling you the location of the user who is shopping for your products. For businesses that rely on local products, this can be a valuable insight.

Last but not least, pixels can help developers to determine a device model and the operating system that visitors are using on their devices. This can help optimize the design of the web shop, and we all know just how important that can be when it comes to users placing trust in a new brand.

How TikTok fits in the whole picture?

By now, we know the basic functionality of a pixel, but how can we use TikTok to maximize the results and boost sales as much as possible? In simple terms, when used correctly, TikTok can be the ultimate platform that can spark interest in your products and bring users straight to your shop.

Compared to other social media apps, TikTok users are on average a lot more engaged with the content they are looking at, making them an ideal candidate for your well-constructed campaign. Besides, TikTok can also offer the most bang for your buck, allowing you to reach huge audiences, even if you are dealing with a tight budget.

How to make a bulletproof marketing campaign on TikTok?

To an outside observer, it may seem like social media marketing is nothing more than a shot in the dark, but the examples given by the world’s largest corporations tell a different story. These huge companies are never afraid to push the boundaries and test new markets and platforms that can offer the biggest gains. TikTok is currently ranked at the very top of the new advertising platforms.

Here at GrowMojo, we’ve been exploring many opportunities that TikTok can provide from the very start, and we are proud to say that we learn something new every day. In case you want an insight into our current knowledge base don’t be afraid to contact us today, and we will help transform your shop into a true business of the future. 

GrowMojo Corp
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