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What is hashtag targeting on TikTok and why should you use it?

With millions of active and engaging users around the globe, the power of TikTok is not to be underestimated. Brands that know how to leverage a strong TikTok  presence to their advantage can put themselves in the best position to thrive for years ahead.

A strategy that includes the use of all TikTok key marketing features is the quickest way to get there. Today, we will be taking a closer look at hashtag targeting on TikTok, explaining why you need to implement this feature as a part of your strategy. Without further ado, let’s jump straight to it.

tiktok hashtag advertisement

Find the latest trends and capitalize while they are still fresh

Between thousands of new #hashtags that gain traction on TikTok every day, it can be overwhelming to keep track of the latest trends and decide which has the potential to work with your brand. However, if you just take a step back and analyze some of your competitors, as well as category  trends, you will eventually be able to generate a list of useful hashtags that will match your brand’s audience.

Another great tactic you can employ is to combine popular #hashtags with those that are less competitive. By doing that, you give your content the chance to reach wide audiences through popular hashtags, but also the more niche groups where you can engage with a specific audience. Just make sure to combine hashtags that are relevant to your message and brand, as randomly pasting a bunch of tags will serve no real purpose.

How to use hashtag targeting on TikTok to gain views

Building a steady base of the target audience that follows your content is great, but if you ever plan to reach wider audiences, you need to utilize popular and trending hashtags from your industry. When you learn how to do that, you can then focus on pursuing your goals, which might be achieving better conversion rates, higher engagement or improved sales figures.

To gain inspiration when feeling stuck, you can visit the TikTok creative center, a platform that contains all sorts of useful tips and tools, such as royalty-free music, available templates and new trends that have the potential to go viral. By following some of these examples and guidelines, you should be able to increase your following quickly and easily.

Reach engaging users from your target audience

The most difficult job in marketing is to turn cold leads into warm audiences, or simply to engage with users who are not interested in your content, and turn them into customers and clients. With that in mind, it’s not a surprise why a feature that allows brands access to already interested and engaging audiences would be so useful.

With hashtag targeting, brands have a chance to promote their content to audiences who are actively searching for a specific type of content. In that way, brands can lean into certain trends and create a strategy that will be aimed toward promotional services, new product releases, or intended to reach increased sales figures.

In the TikTok Ads platform you can target TikTok user audiences based on their #hashtag behavior. This means you want to take your list of #hashtags that represent that interests that best represent you audience and enter those #hashtags into our advertising campaign. This means that anyone that has watched videos with those #hashtags will be targeted with your ads.

Create different audience personas and test your strategy accordingly

Every audience is characteristic, and depending on their interests, they will respond differently to your campaign. Although experts tend to know the current market trends well and can create a good strategy based on their experience, going by gut feel is not always an ideal solution.

The thing is, no matter how long and hard you try to predict the outcome, sometimes testing your content with different #hashtag  audiences remain the best option. With hashtag targeting, you can add additional hashtags and interests and create complete personas. By doing that, you will be able to test your strategy on real people and the data you gather at the end will be a lot more precise and reliable.

Be more visible and gain organic followers

Increasing the number of followers can be done in a multitude of ways, but for brands, not all users are valued the same. Those who already have an inclination towards the type of content you’re trying to produce are a lot more integral to the brand, compared to other casual viewers who are just exploring and searching for ways to kill some time.

If you keep creating quality content, the users will keep coming back to your page, thus increasing the list of your organic followers. With that in your back pocket, the next time you decide to create a campaign, you won’t have to spend any money to reach those who are interested in your products and services. Call it an investment into your future assets.

hashtag targeting on tiktok

How can you start using hashtag targeting today?

With all the advantages of TikTok hashtag targeting, it’s not a question of whether you should use this feature, it’s how fast you can set it up. For those who are eager to utilize all of the advantages of TikTok marketing to benefit their brand, GrowMojo is there to speed up the entire process.

Contact us today and our team of experts will guide you through all the details about hashtag targeting, helping you to set up a killer campaign that will increase the strength of your brand and allow you to reach your goals faster.

GrowMojo Corp
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