A few years ago, everybody wondered what will be “a breath of fresh air” in the world of apps that will redefine the way we use our social networks. In August 2018, TikTok was introduced worldwide and started receiving immediate attention right away, reaching 800 million active users two years later. The reason behind its popularity is simple – newer and more unique ways to interact. A vast number of options like lip-syncing, participating in challenges, or acting out comedy sketches allow anybody to use it in their way. All these features open many opportunities to express creativity and explore new ways in order to stand out and find an answer on the ultimate question – how to get likes on TikTok! No wonder why 60% of TikTok users are Gen Zers, but the fear of missing out drives older audiences to the TikTok platform, also. That’s why more and more companies are trying to leverage TikTok to promote their business and build a better brand image on the hottest social network right now.
What’s the secret formula for success on TikTok
Unlike Instagram or Facebook, where you have to grind hard to create a large audience, TikTok gives regular users a chance to turn into a viral sensation no matter how many followers they have. The cause of this phenomenon is the “For You” page, TikTok’s primary feature. Similar to the “Explore” page on Instagram, this is the first thing you see when you open your app. It’s a feed based on videos you watched or interacted with, full of content you may be interested in. Your video appearing on the large number of “For You” pages, is your key to success. In order to do so, there are Do’s and Don’ts that apply on both regular users and business pages on their way of becoming the next big thing!
Tip #1 – Post at the right time with the right hashtags!
If you want to learn how to get more likes on TikTok you have to understand that hashtags play a surprisingly large role on TikTok. Their main task is labeling videos and putting them in a specific category for easier discoverability by other users. Although using popular and general hashtags like #tiktok #viral #fyp can get you a spot on some “For You” pages, the best practice includes combining general with specific hashtags related to your content to get it in front of a desirable audience you are trying to reach.
Also, you should consider switching to TikTok Pro account in order to get access to TikTok Analytics. This option will greatly increase visibility of your performance and give you much needed insights such as when your followers are mostly online. Posting at the prime time will help you reach more people and therefore get more likes on your posts. So, don’t be afraid to try different combinations of hashtags and different timings in order to get some results and see what fits best for you and your fans!
Tip #2 – Collaborate with already popular profiles
Many see TikTok as an endless scroll of dance and weird challenges. But it’s not JUST that. There’s a lot of people sharing videos about travel, education, fitness, and any subject that pops on your mind. You should try to find influencers that are relevant to your brand, and create a campaign in collaboration with them.
A good example of this practice is Chipotle’s Halloween campaign – #Boorito. With the help of influencers like Brittany Broski, Zach King and Jiffpom Chipotle offered food discounts for customers who show up in their stores in Halloween costumes. The campaign had massive success hitting 430 million views in just a few days.
Tip #3 – Post frequent, engaging and relevant content
TikTok’s editing options and creative tools allow users to express their originality in so many ways. So, no matter how much you like the latest video of your favorite TikTok star, you should never be a copycat. It may be challenging, but don’t hesitate to experiment with all the options you have at your disposal. Original and quality content posted regularly will always be rewarded on TikTok. Once you find what suits best for your brand, you should repeat the same process in creating videos and start getting some likes and followers!
If you ever run out of inspiration, you should consider joining some of the viral challenges at the moment, and they pop up daily! If nothing fits you, don’t feel bad about it and try to create your own challenge like, for example, Guess did with their #InMyDenim challenge.
Tip #4 – Use cross-posting to attract followers from different social networks!
Another feature that makes TikTok stand out compared to other platforms is the ease of downloading content from any profile. So, if you have a large community on your other social media channels you should bring them over to your new profile! Simple repost should do the trick, because of the flashy TikTok logo on it featuring your selected username.
Tip #5 – Give love to get love – Engage with other users!
There is a way to attract people to your profile without them seeing your content. First thing you should do is to dive into your “For You” page and start interacting with other people’s videos. By doing so, other users may see your comments that will lead them back to your profile to watch videos and start hitting that like button. This is an easy strategy for building your fan base and getting more likes on your content by simply enjoying someone else’s work and saying it out loud!
Tip #6 – Select your niche wisely and be creative!
TikTok is full of communities gathered around specific niches, like gaming, duets or comedy. That’s why the smartest thing to do is select a niche to conquer.
Choosing a niche works the same way like choosing a content you want to see. If you go for those that you like, you will have a much better time in creating that type of content. As well, make sure to select a topic you are proficient at or interested in which will definitely boost the quality of your videos and attract an audience to your profile.
One niche should be more than enough. If you put your energy and creativity into too many topics, all your content will probably end up being average. Instead, try to be consistent with the selected niche and give your best to it!
The following tips listed above should be enough to kick-start your profile on TikTok. After that, it’s up to you to put your imagination and creative tools to use in order to build a strong community and get those likes! If you still think that all this is over your head, you should consider hiring a specialized Tik Tok marketing agency like GrowMojo. Contact our team now and let us help you take your business to the next level.