Case Study

Flying Squirrel saw a 30% topline revenue increase with a 15% budget increase thanks to TikTok advertising

TikTok attribution tracking increased 2X with the implementation of the TikTok Events API

Discover How

The Overview

Flying Squirrel Sports trampoline parks rank among the largest trampoline park companies in the United States and Canada. To ensure a seamless experience, customers are required to book and pay for reservations in advance. Flying Squirrel Sports works with GrowMojo for their performance marketing and relies on Roller Software as their online booking and point of sale system. Flying Squirrel wanted to increase their local attendance at their parks by leveraging paid advertising on TikTok.

The Strategy

In anticipation of a privacy-focused landscape and a future without cookies, Flying Squirrel Sports recognized the importance of establishing precise tracking mechanisms. In the past, Flying Squirrel Sports depended solely on pixel for tracking ad performance. However, with the advent of iOS 14.5 and its impact on tracking capabilities, the web pixel proved to be limited in its ability to provide accurate ad conversion reports. Flying Squirrel Sports engaged GrowMojo to help solve their customer tracking challenges and help them leverage the growth opportunities provided by TikTok advertising.

Flying Squirrel Sports opted to partner with GrowMojo due to our extensive proficiency in implementing the TikTok Events API. Additionally, our unique expertise in leveraging Zip Code targeting on TikTok further solidifies Flying Squirrel’s competitive edge within the local attractions industry. As a partner of Roller Software, GrowMojo successfully implemented all essential server side APIs, ensuring precise and accurate passing of direct attributed conversion data value across all Flying Squirrel Sports all United States and Canada locations. The Results Flying Squirrel Sports has seen the implementation of TikTok Events API help improve TikTok’s attribution greatly and while onboarding Flying Squirrel on Tiktok. These integrations not only enable Flying Squirrel to gain deeper insights into their TikTok advertising performance but also yields notable improvements in overall sales performance results. Excitingly, Flying Squirrel has continued to launch more TikTok advertising for their trampoline park locations across the US and Canada, further solidifying their growth trajectory.

Our Strategy

Future-Proofing for Privacy: Flying Squirrel Sports recognized the need for precise tracking mechanisms in a privacy-focused landscape.

Challenges with iOS 14.5: The web pixel became limited in providing accurate ad conversion reports.

Partnership with GrowMojo: Chose GrowMojo for expertise in implementing the TikTok Events API and Zip Code targeting.

Server-Side API Implementation: Ensured precise conversion data across all US and Canada locations through Roller Software partnership.

Improved Attribution: TikTok Events API significantly improved TikTok ad attribution and overall sales performance.

Expansion: Continued to launch more TikTok advertising for trampoline park locations, driving growth across the US and Canada.

The Success

Flying Squirrel, so an improved in attribution tracking by over 2X and increased their topline revenue by 30% while only increasing their overall marketing budget by 15%. Since the only new marketing spend was TikTok advertising it is easy to connect the improved performance and significant topline growth to the TikTok advertising campaigns.

Key Results

Improved Attribution Tracking: Achieved over 2X improvement.

Revenue Growth: Increased topline revenue by 30%.

Efficient Marketing Spend: Overall marketing budget increased by only 15%.

Impact of TikTok Advertising: Performance and revenue growth directly linked to TikTok campaigns.

Customer Quotes

We were a little skeptical when GrowMojo wanted to use TikTok video ads with TikTok Zip Code targeting to attract new customers to our Flying Squirrel Parks, but the results surpassed all of our expectations. TikTok has helped us increase our audience of new families to lower our customer acquisition cost and increase our top line revenue

Tyler Fredericks Marketing Manager - Flying Squirrel Sports

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