As a platform that strips away the artificiality of user-generated content, insisting on real people in real, unstaged situations, BeReal represents a welcome breath of fresh air among social media apps. As such, it may seem it has forced TikTok’s hand into creating what appears to be an identical feature, called TikTok Now. This move […]
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How Luxury brands can find success on TikTok?
Like many fashion and beauty brands have done throughout the years in the past, TikTok set the latest trend for luxury brands that swiftly pulled in millions of users across the globe, and made every serious competition in the social media arena almost instantly implement short-form videos in its content arsenal. Thanks to TikTok, today […]
Is Google Performance Max or TikTok Advertising Better for your Brand?
For every marketing campaign, before making any important move, there’s a lot of thinking to be done before that. Thanks to the plethora of options at disposal of decision-makers, we can certainly agree that today’s same goals can be achieved in different ways. So, the main question is which platform will bring the biggest return […]
How to set up TikTok Collection Ads?
It’s no secret that TikTok means business when it comes to attracting brands and companies from various industries to its platform. Over the last few years, following the exponential growth of users, TikTok is constantly working on creating ways to integrate e-commerce and give businesses new opportunities to monetize their presence on the platform. TikTok […]
What is hashtag targeting on TikTok and why should you use it?
With millions of active and engaging users around the globe, the power of TikTok is not to be underestimated. Brands that know how to leverage a strong TikTok presence to their advantage can put themselves in the best position to thrive for years ahead. A strategy that includes the use of all TikTok key marketing […]
How to create Direct Response Ads on TikTok
Before we even begin, let’s take a moment or two to truly understand what direct response ads really are. DR ads for short, are specific creatives designed to provoke specific action in users. That can include boosting the number of views on a website, ads intended to motivate users to sign up to a mailing […]
How Beauty Brands Succeed on TikTok
In the past, beauty brands had to invest huge amounts of money in marketing, buying the biggest billboards and endorsing celebrities and supermodels, just to reach their desired audience. Nowadays, with the development of such apps as TikTok, all of that became possible, but with far less investments, while the results have never been better. […]
Introducing TikTok Pulse, a New Way to Supercharge Ad Performance
No matter how good your marketing campaign might be, in order to get the best results for your business, it first needs to reach the target audience that has a need for your products and services. We have already written about the things that make TikTok an ideal tool for this job, and the latest […]
How to use TikTok Instant Pages to Drive More Sales
From a social media app that many looked down upon as child’s play to a global phenomenon that outranked Google as the number one website in the world, TikTok has certainly gone a long way. Best of all, this entire “transformation” in the eyes of the users happened virtually overnight. For people in the know, […]
Why Instant Pages are necessary for your TikTok Ad Strategy
As we all know, shopping can oftentimes be an impulsive matter, as certain deals may seem too good to miss. On that note, sellers have to do anything in their power to make the process of shopping as smooth and quick as possible. The benefits of using TikTok for marketing are already well known, but […]