All great apps evolve over time, constantly bringing additional value to their users. One example of such evolution is Facebook with its “like” button. The app had its fair share of active users, but when this change was implemented, it simply exploded in popularity.
When TikTok showed up on the scene, it was already full of many revolutionary ideas that separated it from the competition, but we have to give kudos to the people behind the app, as they are not afraid to push the boundaries even further. To leap ahead of Facebook’s Instagram, TikTok now has a feature known as TikTok Instant Page (Previously known as TikTok Jumps) is still in the early stages, but it brings a lot of promise.
Today, we will take a closer look at TikTok Instant Pages and try to determine whether you can use it to further benefit your brand. Let’s get down to it.
What is TikTok Instant Pages?
The feature on TikTok, known as Instant Page, allows users access to the brand content on a landing page from an ad while staying within the TikTok app experience. This can all be achieved by clicking on an embedded button within the TikTok video ad. All the while, the users stay on TikTok and they can check out this variety of content including the brand’s product or service.
What are some of the benefits that users will see from this near feature? Being that videos on TikTok tend to be short and straight to the point, this can serve as the ideal first stop, intended to spark the imagination of the users. However, when the user wants to check out more details, the Instant Page button can take them to a plethora of additional content and videos that provide more details about the brand story and offering.
Whether we are talking about different recipes, makeup tutorials, or unique services, Instant Pages can instantly provide TikTokers with the type of content they were looking for. It’s not difficult to see how important this feature can be when fully integrated with the eCommerce industry.
Instant Pages provide additional value to TikTok users
TikTok Creators need to realize one thing. The most important job you have as a creator is to provide quality and engaging content to the TikTok audience. While that can be achieved through hard work and a bunch of creative ideas, a sure-fire way to provide more value to users is by occasionally connecting them to more detailed content that they are interested in.
With TikTok Instapages, you can easily get started with this idea. By embedding an Instapage link to your TikTok videos, users will be able to check out similar content as long as they like. This way, everyone gets what they want. Users get rewarded with additional content they were not aware of, while the creators get a steady stream of users who will keep coming back to their postings. It is a win-win situation for both sides, and because of that, it’s not difficult to see the potential behind this awesome feature.
Although TikTok truly excelled in user engagement, especially compared to other social media platforms, this feature is yet another proof that there is always room left for improvement. As TikTok gains more and more brands using Instant Pages to enhance their TikTok ads, TikTok will only get additional value from users staying on the TikTok app.
Instant Pages can be a valuable tool when it comes to product discovery
In order to truly create a bond with TikTok users and potentially turn them into customers for your brand, you need to shine some spotlight on your products and services. While most people look at TikTok as merely an app intended to entertain and relieve boredom, they often fail to look at the bigger picture.
Regardless of the industry that you are in, chances are that a huge portion of your target audience can be found on this platform. At the very least, by using effective marketing strategies on TikTok, you can reach people who are close to your targeted demographics and extend your reach even more.
That is why a feature such as TikTok Instant Page can be vital for any brand, giving them a better chance to go in-depth on a certain topic, all the while maximizing the opportunity to create a lasting connection with the users. To put it simply, it can be an incredibly affordable way to hone in on specific user demographics and help them to discover unique details and benefits your product offers.
When is the best time to start using TikTok Instant Page?
We hope that we were able to explain why your brand could really benefit from embracing the TikTok Instant Pages feature as a part of your marketing strategy in the future. We know just how intimidating it can be to test out these features you might not be familiar with, but try it out and we have no doubt that you will quickly see how beneficial it can be to your brand. Don’t wait for the perfect time to start, because the best time to get going is right away.
In case you need help from professionals in setting everything up or you simply want to maximize the potential of Instant Pages and use them to get ahead of your competitors, don’t be afraid to contact us and we will get you there as fast as possible.