Facebook ran the social media show for a while now. And it still does, remaining the world’s most widely used and populated social media platform. However, if we speak in terms of popularity, there’s a new kid on the block! If your guess is TikTok, you got it right! If you didn’t, well, you need some updates! Back in April of 2020, the app passed the mark of 2 billion downloads globally. What’s more important, the platform has more than 850 million active users worldwide. Despite breaking some astonishing records during its meteoric rise, TikTok is still nowhere near Facebook. But, we can definitely say there’s a rising star on the horizon and a new place where everyone wants to be.
Is TikTok as attractive for marketers as it is for regular users? Absolutely! The explosion of TikTok and has been some great news for various businesses to get out there and explore this goldmine of opportunities for promoting brands, their products and services. We can call TikTok a really strong contender, but what can it do against the king – Facebook, in a TikTok vs Facebook advertising clash everyone speaks of? Let’s find out!
TikTok vs Facebook advertising? There’s still plenty of room for everybody!
TikTok slowly started experimenting with advertising back in 2019. The TikTok ads format came with a huge price tag and was reserved only for those that wanted to invest big. But, with the introduction of an advertising auction marketplace, TikTok became much affordable and accessible to small businesses. Similar to Facebook’s advertising auction marketplace, TikTok allows marketers to start advertising with small budgets to target users with specific demographics and interests.
What makes it different compared to Facebook? Well, first of all, Facebook, thanks to its size, is oversaturated with commercials of all types. They get in the way of truly experiencing what the platform has to offer. People start to ignore the ads, skip them, learn where they can expect them and can easily get tired of them. Also, because there are so many brands advertising on Facebook. rivalry can be fierce and ruthless in a fight for winning the best advertising slots. TikTok, being a relatively new marketing platform, you don’t have to worry about intense competition to get your spot on TikTok. Also, the same fact means there are fewer ads on TikTok, making it easier and cheaper to stand out and reach out to your audience.
For those interested in numbers, our dear colleague Vlad, Senior Customer Acquisition Manager at GrowMojo, provided some insightful information on what to expect in terms of costs for both Facebook and TikTok. “The main factor that dictates CPM is what you choose as an objective for your campaign”, Vlad said. Based on his experience, he pointed out that prospecting traffic CPM on TikTok is around $1, conversions between $2-3, and remarketing goes up to $5 for 1000 impressions. On Facebook, previously mentioned strategies are more expensive, sometimes up to 20 times compared to TikTok. According to Vlad, ”How expensive ads on Facebook will be depends mostly on the niche company is in.” But, don’t let large CPM fool you. Sometimes it may be a good call to invest in your ads. Facebook knows its users pretty well and can easily deliver conversions, while TikTok is still buildings its data – and all this can be seen in prices both platforms offer.
Ads must impress users, not take their time!
Ever felt that all Facebook ads seem so dull, uncreative and that they take so much from your experience? Limits, guidelines, creative restrictions, and strict rules are all part of Facebook advertising. With TikTok, it’s all about entertainment, authenticity and enjoyment. That’s what makes it a refreshing breeze among social media apps and the same rule applies to ads, too! The most effective TikTok ads start out looking like a normal TikToks.
Ads don’t feel like ads, they must be adapted to the platform and its users and they perfectly fit in the user experience that TikTok brings.
TikTok is there to help you!
With TikTok ads platform also comes an integrated Video Creation Kit, designed to help and make it easier for marketers to create ads. It provides you with tons of images and video templates with a huge free background music library that will help you customize and fine-tune your ads to make it more interesting for placement on the app. This flexibility also makes the whole process so much more exciting and pulls you right in to try new, cool things unique only to TikTok. If this sounds overwhelming, the best thing you can do is contact us and leave ads creating to the professionals.
Facebook Analytics vs TikTok Analytics
Facebook is the industry leader when it comes to user targeting and analytics. Over the years it has gathered millions of data points on your potential customers to allow for the most ideal targeting. Facebook does an excellent job of giving advanced marketers the insights into those customers to be able to target Lookalike audiences. TikTok is working on similar analytics, but their platform is still learning and only allows the most basic insights. Fortunately, advanced marketers have other tools that can help get the most out of the TikTok advertising platform.
It comes with a secret sauce!
Targeting on TikTok is similar to the one that Facebook offers, even though Facebook leads in this department and provides more options at the moment. What really makes the difference when it comes to targeting is TikTok’s unique algorithm. The more time users spend on the app, the algorithm knows them better and what they really like. Thanks to the secret sauce, a critical part of the app, your ad will most likely end up in front of the users you really want to see it!
TikTok vs Facebook advertising- Who is the final winner here? Well, we are not going to lie – it depends! Facebook still does a really good job, especially with an older audience. We propose another question. Is TikTok advertising worth it? Hell yeah! TikTok can be a powerful tool for engaging, connecting and presenting your brand. No matter the results and the decision where you redirect your funds, the reality is that TikTok will keep growing! And it’s definitely a place to be right now. If you see your target audience and opportunity for your brand, consider hiring a specialized Tik Tok marketing agency like GrowMojo! Feel free to contact us anytime for a free consultation!