Leveraging User-Generated Content in TikTok Ads

User-generated content (UGC) has been present as a marketing model basically since forever. Even in traditional (offline) marketing, brands have always been trying to incorporate user-generated content like testimonials, reviews and recommendations from real users. We tend to trust people more than we trust brands, especially when it comes to purchasing products or services we’ve […]

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Advantages of the TikTok Events API

It’s every marketer’s nightmare – that their carefully crafted, detailed campaign with significant funds invested into it will flop for one reason or another. It may be because of improper attribution, incorrect targeting, technical glitches or simply a poorly mapped customer journey. However, it is now frequently happening because not enough data signals are being […]

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Full Guide to TikTok Creator Marketplace for Brands

tiktok creator marketplace

As TikTok continues to grow, it is also becoming a hotspot for aspiring content creators looking to showcase their talents, gain recognition and – monetize what they do on the platform. Recognizing the potential of its creator community, TikTok launched the Creator Marketplace, an innovative platform that connects brands and businesses with influential TikTok creators. […]

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Everything You Need To Know About TikTok Zip Code Targeting

In advertising, whatever the channel you use, it’s all about reaching the right audience. Targeting – especially narrow or hyper-targeting – guarantees that the ad budget will be spent the best possible way, reaching the people who are most likely to convert. Geo-targeting, or targeting by geographic area, is one of the most efficient methods […]

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