It’s safe to say that 2022 was a great year for TikTok. In the third quarter of the year, it was the most downloaded app in the world, with 571 million downloads and the overall number of downloads surpassing three billion. TikTok therefore became the first app besides Facebook to surpass this major milestone. On […]
TikTok and Facebook Audience Targeting Winning Strategy
If your business relies on social media advertising, you are probably basing it on targeting. If you’re not, then, why aren’t you? Targeting is the advertising practice in which the advertiser identifies groups of users that make the right audience for the ad and are therefore more likely to convert. Now, the common mistake many […]
TikTok’s Conversion API: Everything you need to know!
Unless you’ve taken a really long time out on a godforsaken island, you’re likely aware of the most popular app in all terms at the moment – TikTok. Thanks to tons of viral videos that are „born“ on TikTok every day and cut across all boundaries set by the old kings of the social media […]
How to Search on TikTok?
For nearly two decades, Google continues to dominate the search engine market. It has even become a verb we all use. In 2021, Silicon Valley company held a global market share of 92.47% in a worldwide online search. But, don’t be surprised if you might hear a “TikTok it” instead of “Google it” because, for […]
What Is BeReal and How It Compares to TikTok
As a platform that strips away the artificiality of user-generated content, insisting on real people in real, unstaged situations, BeReal represents a welcome breath of fresh air among social media apps. As such, it may seem it has forced TikTok’s hand into creating what appears to be an identical feature, called TikTok Now. This move […]
How Luxury brands can find success on TikTok?
Like many fashion and beauty brands have done throughout the years in the past, TikTok set the latest trend for luxury brands that swiftly pulled in millions of users across the globe, and made every serious competition in the social media arena almost instantly implement short-form videos in its content arsenal. Thanks to TikTok, today […]
Is Google Performance Max or TikTok Advertising Better for your Brand?
For every marketing campaign, before making any important move, there’s a lot of thinking to be done before that. Thanks to the plethora of options at disposal of decision-makers, we can certainly agree that today’s same goals can be achieved in different ways. So, the main question is which platform will bring the biggest return […]
How to set up TikTok Collection Ads?
It’s no secret that TikTok means business when it comes to attracting brands and companies from various industries to its platform. Over the last few years, following the exponential growth of users, TikTok is constantly working on creating ways to integrate e-commerce and give businesses new opportunities to monetize their presence on the platform. TikTok […]
What is hashtag targeting on TikTok and why should you use it?
With millions of active and engaging users around the globe, the power of TikTok is not to be underestimated. Brands that know how to leverage a strong TikTok presence to their advantage can put themselves in the best position to thrive for years ahead. A strategy that includes the use of all TikTok key marketing […]
How to create Direct Response Ads on TikTok
Before we even begin, let’s take a moment or two to truly understand what direct response ads really are. DR ads for short, are specific creatives designed to provoke specific action in users. That can include boosting the number of views on a website, ads intended to motivate users to sign up to a mailing […]