Venture capital served as a key factor in the developmental stages of some of the largest companies in the world. However, in recent years, a trend has begun to emerge, where the funding has shifted from the regular streams to sources of instant results, such as Facebook and Google ads. For the investors, the goal […]
Even with the best and most creative team around you, endless funds for the creation and promotion of your content and businesses, without the right performance information, you’ll be left in the dark as to whether you are doing a good job or not! That’s where the data comes in! Who you are talking to, […]
The last two years haven’t been exactly kind to small businesses. The global pandemic made the competition even more fierce, and the companies that stayed on course during these difficult times are just now starting to see the light at the end of the tunnel. Now, more than ever before, it has become vital to […]
During the past year, TikTok has blossomed into the one of biggest social media networks in the world. The app skyrocketed under lockdowns and curfews with an enormous number of new users starting to find ways to entertain themselves at home. And while there are still skeptics about the potential of the platform, TikTok was […]
It is often thought that major social media platforms are primarily used by major brands with huge marketing budgets. The truth is, smaller and medium businesses can also use this to their advantage. By using apps such as TikTok, brands are now able to reach more potential customers than ever before. Still, reaching some people […]
As life goes slowly back to normal, TikTok still remains a part of the everyday life of many users that fell in love with the app during the curfews and quarantines. But, while the never-ending buzz around the platform goes with us in the new post-pandemic world, business marketers still are skeptical about so much […]
Combining all the features and mechanics of other social media apps with a unique way for users to express their creativity TikTok managed to, and still does, win the hearts of millions around the world! Because of its vibrant, innovative nature, TikTok has brought a complete shift in advertising approach compared to traditional digital marketing. […]
As the data becomes one of the most valuable currencies of the modern world, it doesn’t come as a surprise when marketers are wondering how the latest iOS 14 updates affect their businesses and activities. More importantly, what comes next in the future? Everybody knows how important Facebook Ads are for the marketing efforts of […]
Not all advertising campaigns are made the same, as the ultimate goals can range from increasing the overall revenue, improving the brand recognition to gathering as many fresh leads that can become new clients as possible. Due to those reasons, it should come as no surprise that marketing experts are constantly searching for new platforms […]
If you haven’t heard of it yet, the Apple iOS 14 update is the major topic in the world of digital marketing right now! The roll-out of the new system is making a fuss mostly because of the impact on ad targeting and most of the marketers and platforms are buckling up for big changes […]
