TikTok has become a well-oiled business-fueling machine and an advertising platform no business can afford to skip. TikTok Shop is one of the features that changed the game and made TikTok an even more powerful tool for brands and businesses, and today we want to share with you a recent addition to the platform’s eCommerce […]
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Top 8 Franchise Advertising Agencies
A great franchise advertising agency has to be able to help the franchise business attract new qualified business owners and also help their franchise locations thrive in their local markets. This requires a deep understanding of the franchise model. It also needs to have a good track record of success with navigating the unique regulatory […]
Exploring the Hottest Google Trends of 2024!
Wondering if AI will fundamentally reshape the digital advertising landscape? Interested in voice search? Worried about cookie deprecation? All these topics – and many more – are predicted to make an impact in 2024 as significant Google trends that advertisers will have to adapt to. The president and co-founder of GrowMojo, Kendall Fargo, shares his […]
Unveiling Meta’s Marketing Trends for 2024: AI, Creativity, and Influencer Power
With its long track record, enormous resources, and persistent efforts invested in innovation and research, Meta, the parent company of Facebook, is today at the forefront of innovation. With 2023 being a pivotal year of experimentation, the stage is set for 2024 to witness the indelible impact of AI on advertising strategies, and some new […]
9 Important TikTok Trends for 2024
As we dive into 2024, the TikTok landscape continues to be a vibrant tapestry of dance challenges, comedic sketches, and viral moments that capture the zeitgeist of the digital era. In 2024, TikTok will undoubtedly continue to act as a powerhouse for advertisers and growth marketers, presenting unparalleled opportunities to engage with a global audience. […]
Best Meta Conversions API Agencies
By prioritizing the proper implementation of Meta Conversions API, businesses can unlock unparalleled insights into user behavior, streamline conversion pathways, and enhance overall online efficacy. Also known as the Facebook Conversions API (CAPI), it is a powerful tool enabling seamless data exchange between websites and Meta platforms. It allows businesses to track and optimize user […]
Best TikTok Events API Agencies
The TikTok Events API (formerly known as TikTok Conversion API) is a secure server-to-server interface that connects a website with TikTok and enables data sharing on all relevant customer events that take place on the platform (conversions, or events). Server-side tracking offers a wide range of benefits for advertisers and is particularly vital in overcoming […]
Unlocking the Power of TikTok: A Game-Changer for Nonprofits!
Ever since its launch back in 2017, a lot of things have changed about the current most popular social media app that has turned the digital world on its head. But, there is one thing that stayed constant – TikTok’s audience potential.What once started as a platform centered around Gen Zers creating and sharing short […]
Best TikTok Holiday Strategies for Brands
The holiday season notoriously comes faster than we expect. As soon as the summer season is over, whether you’re a shopper or a retailer, it’s time you get ready for the holiday shopping frenzy. Surveys have found that shoppers start preparing for the holiday season earlier each year, often as early as October. That means […]
Top Reasons for Facebook CAPI and TikTok Events API
Just when the marketers had set up a perfect system for tracking the performance of their ads, with pixel solutions mainly, the things have changed. The shift towards more privacy-centered policies have marked the beginning of the cookieless era, something that marketers now have to reckon with in order to maintain positive performance trends. Fortunately, […]